Art Campaigns!

The goal

Create a page where the Art Residency Program and Campaigns would live in our client's new community-based gaming platform.

The challenge

We wanted to make sure we engaged the user primarily with whatever campaigns where active at that moment (so they could submit some cool art!) but also give a chance to explore and admire the submissions and winners from past editions.

The outcome

An well structured, grid-like design where users would land on All Campaigns by default, seeing in first place whichever ones were currently happening. A timer either showed how long till submissions closed, or how long ago the Campaign ended. For the latter, the user had the option to "Meet the Winner" of that Campaign, using the prominent button as a differentiator from active ones.