With RTE/RTD (ready to eat/ ready to drink) food categories steadily on the rise, a brand refresh is ideal for a Company that has been a steady player in this category for more than a decade. Newer audiences and fresh markets often call for a brand new avatar. NeST owned NJUZE is an entity redefining itself in the Kerala market.

COMPREHENSIVE STRATEGY

Bblewrap executed intensive research optimising a 3 factor perspective - the market, customer and brand entirely focused at understanding where and how the brand should represent itself to garner a stronger market share. This research was positively conclusive in evidencing the visual narrative for the brand. The customer expectations were outlined with the economic shifts and propensity towards products that communicate better quality with aesthetic and balanced design.

COMPREHENSIVE STRATEGY

Bblewrap executed intensive research optimising a 3 factor perspective - the market, customer and brand entirely focused at understanding where and how the brand should represent itself to garner a stronger market share. This research was positively conclusive in evidencing the visual narrative of the brand. The customer expectations were outlined with the economic shifts and propensity towards products that communicate better quality with aesthetic and balanced design.

COMPREHENSIVE STRATEGY

Bblewrap executed intensive research optimising a 3 factor perspective - the market, customer and brand entirely focused at understanding where and how the brand should represent itself to garner a stronger market share. This research was positively conclusive in evidencing the visual narrative of the bfornd. The customer expectations were outlined with the economic shifts and propensity towards products that communicate better quality with aesthetic and balanced design.

PACKAGE DESIGN

With a vibrant yet colour-contained logomark- it was essential to have a package design strategy that was informative yet appealing. The brand colours could be interchanged with its form and its background - dialling up the flavours of fruits.

Package explorations

The same styling has been applied to the various product categories. In each category the branding styling conjures the brand offering within the framework created - which relates its quality or product name accurately. The designs were also iterated to Arabic language for the GCC markets.

Package explorations

COMMUNICATION DESIGN

Communication collateral for marketing is designed to fulfil the brand goals - understand the buyer behaviour, relay the product offering and value and amplify the brand presence. The rebranding exercise was communicated effectively with a newly designed brand brochure and in-store danglers that listed all the products in a structured manner customised for the distributors and the retailers.