Revival

From the top down, IBM realized that design will play a critical part in how the company will survive another 100 years of innovation. To do this IBM started hiring talented designers in UX, front-end development, research and visual to help bring the needed skill sets to create better user experiences of their products. After three years of this ramp up things are starting to fall into place.

This poster was originally designed for the AIGA National Conference in New Orleans and heavily inspired by the design legend Paul Rand.