Expo West Booth Concept Design For Sir Kensington's

One of the booth concepts I designed for Sir Kensington's. The booth would be built and used at Natural Products Expo West, the world's largest natural products event. Sir Kensington's prides itself on offering wholesome, delightful alternatives to the status quo condiments. They needed a booth that would reflect the exciting announcement of their latest Vegan Mayo. Their brand pivots around the story of Sir Kensington, a fabled Englishman who more than a century ago developed the best tasting Ketchup while at a dinner party for the Emperor of Japan. The booth needed to feel like something nostalgic and quaint, similar to the figure of Sir Kensington himself, while also highlighting the company's latest product innovation: Fabanaise. This is the result: a classic Belgian Fry Stand with the story of Sir Kensington's latest chapter, Fabanaise, unfolding behind it. A meeting area to the right is roped off for vendor pitches at the Expo. We tweaked and homed in on this concept for the final build out to accommodate some last minute restrictions from the Convention center, but generally looked as magical as this! Attachment file shows sides of Fry stand.