Youngstown, Ohio Branding & Wayfinding

I'm not too crazy about the new Youngstown, Ohio branding and thought I'd take a shot at it just for fun. I came up with a unique slogan that says Youngstown is a city rich in tradition, ambition, and is moving forward.

The icon consists of three arrows forming a "Y" and represents all of the things in the slogan.

I also came up with some wayfinding since downtown could really use some.

Posted on Jun 4, 2016

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