Spatial Branding

Part of renewing Russ & Daughters' branding meant figuring out how it would leak out into the space and cover the floor, the walls, permeate the shelving, the ceiling (jk… kinda) Anyway: the space frames the graphic design and the graphic design frames how people think about the space.

Here's a little scene from the new(ish) Russ & Daughters at the Jewish museum. Actual sign painting accomplished by Jon Bocksel's steady hand!