NRDC "Fuel for the Future" PSA

A public service announcement campaign for the NRDC that focuses on renewable energy and how our current habits can influence the future of the human civilization. The concept focused mainly on your children, who will be immediately impacted by our habits today. With that focus, the creative was made by constructing scenes that featured each renewable source of energy with construction paper and typical supplies your child would use. They were brought in and retouched for the posters and other collateral for the campaign.