Lomography

Brief: Your challenge is to firmly position the Lomography Society International at the forefront of analogue photography in all its forms. your task is to develop an innovative communication stratergy to establish Lomography as a recognisable brand name.

RATIONALE

final outcomes in response to the brief were a magazine promoting Lomography and an exhibition stand to distribute it from. The point of the brief was to create an innovative communication strategy that informed and interested an audience. My outcomes needed to contain information on the basics of Lomography and so much more to really work.

I named my magazine ‘LOMAG’ which can be read as 'LOMO - MAG' and the first issue is a kind of a guide to Lomography featuring the basics and need to know aspects. The first issue of the magazine would be distributed from within the exhibition stand, which is intended to catch attention, draw people in, and get them interested and involved. Further issues would then be sold in shops such as WHSmiths, and would be sold at a decent price.

The stand promotes Lomography, and to any visitor should hopefully be interactive, informative and interesting. People can view a Lomowall, ask Lomography staff any questions they may have, see and learn about the different products, or even buy one!

To get someone interested in something, you can’t just tell them about it, they have to experience it!