Chick-fil-A

Chick-fil-A, founded in 1946, is an American fast food restaurant specializing in chicken sandwiches. Their online portal www.chick-fil-a.com is used to access their menu, find locations, and to order food online.

My goal with this concept was to take their current site and visual elements and lift them to that of their quickly increasing competitors level. Taking into consideration ways to add elements of their playful “eat-mor-chikin” marketing campaign, showcasing visuals of locations, reducing text/menu clutter, and making visual design changes to the online ordering experience.