Dobot Savings and Investing App

Three financial experts came out of retirement and partnered with my team and I at VBP Orange to create a product aimed at helping people save and invest their money. I led the project through deep, iterative phases of research, strategy and design to shape an engaging experience that truly helps people save money, while defying industry convention.

My contributions included product and business definition, design and strategy, UI/UX for an iOS app and responsive web design, copywriting, branding and identity.

View the entire case study: http://www.michaellashford.com/casestudies/dobot-intelligent-saving-and-investing-system/