Strategy > Concepting > Design
Strategy is about getting to know your clients: their values and innerworkings, their audience, and their industry/competitors. The fun part comes when you then visually interpret strategy via moodboards and inspiration boards, and then concepts. From there, the design starts to take shape.
Big hearts to @Chase Turberville for his awesome design skills and for always helping me with my dribbble shots.
branding process
brand strategy
concepting
focus lab
logotype
moodboard
perspective
visual identity
visual inspiration
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Posted on
Sep 7, 2016
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