MoBowl Logo

7 or 8 years ago, a friend decided to forego the white collar life, despite having just earned a Duke MBA, and open up a food truck called MoBowl, inspired by his Chinese heritage and Los Angeles upbringing.

First, he need a logo that would convey the warmth and simplicity that were part of the MoBowl brand, as well as visually represent the five flavors that are traditional to Chinese cuisine.

I started by using acrylic paint on canvas to create a backdrop and then painted the logo by hand. I took photographs with my (now retired) Nikon D5000 and worked with the photographs as a base layer in Photoshop to complete the full logo design.