Deseret Family Medicine

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Logo mark designed for a Family Medicine Practice in Arizona who have been in business for over 28 years.

THE ICON
The icon is a mixture of the globally recognizable Medical Cross made more of an Adobe style (Arizona) to give it a timeless feel, and a “D” which represents “Deseret” to bring it all together.

THE TYPEFACE
I went with a modern, capitalized, bold san serif font to appeal to the younger demographic we seek to attract, while still remaining friendly and sophisticated enough to draw the elder-end of the target market in. It’s bold, clean look will stay up-to-date for decades to come.

THE LOGO
This combination of the icon with the wordmark stands trusted and strong as it portrays professionalism.