Custom Icon Set - Toys for tweens

Designing for tweens can be quite challenging. Not too childish yet not too subtile. Here's the icon set I redesigned, part of my client's website design. This new brand aims to empower young girls with inspiring toys and life-like projects to create.

Will tell more about this new brand soon! Launching next week!

Question: Do you understand what each icon stands for, before reading the labels? Thanks for your help!

Posted on Feb 12, 2017
Laura Lee Moreau
Human-centered UX/UI and art director | ge-o-de Studio

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