The Miseko Brand Language

Miseko is an Etsy artist, Women and LGBT rights activist, Odissi dancer and makes herbal cosmetics from organic plants she grows herself. She also promotes the arts and is an avid yoga practitioner in Austin. Developing a brand language for her identity was a complicated task, but we figured out a way to string all her trades into one single symbol.

Her name, Gunjen, means "humming of the bee" in Sanskrit, and one of the most recognisable Odissi hand formation (known as Mudras) was 'Bhramara' (Honey Bee), which became the basis of her logo design (as seen in the middle poster)

For the brand language, we decided to use Odissi Hastamudras (hand formations), as many of them have a different meaning behind them when seen in the context of western hand gestures, which can be fit into any context.

Done in collaboration with Kawal Oberoi :
https://dribbble.com/TheKawalOberoi