Pop Up Nation Logo

Had the privilege of designing the Pop Up Nation logo for my friend Sara Yoon. The concept involves a circle (to represent the world / nation), and a Flag / P icon inside to indicate their mobility & strength once a shop is set up, usually in an empty NYC real estate space. The mark is approachable for larger corporate partners and creates a solid feel for smaller brands to come in and showcase their products and offerings, even if they've never sold goods in-person before.

Pop Up Nation just had their first event - video recap here: https://vimeo.com/213151379