Portfolio

I'm working on a portfolio update (it's so far behind, the date in the footer isn't even last year...) and sorting through stacks pictures and scanned sketches. This is a script logotype for a new app called Loycals. We narrowed down the overall direction by talking over the brief, perception, audience, etc. and then explored and refined variations within that – sketch progression attached.

I usually do quite long project write-ups, but they're really time consuming to put together and I'm wondering if focusing more on images instead would be more useful. Would love to hear thoughts on this. How much do you tend to read process articles? Are pictures and (real-life!) working screenshots more relevant/interesting, than long-ish paragraphs?

Claire Coullon
Custom logotypes, hand lettering, typography & branding.

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