Heinz & Coca Cola - Swapping product packaging experiment
This project is an attempt to change the way we perceive well-known products. The aim is to confuse our mind and to point out the fact that all these brands are in a way hard-wired into our brain. My idea is to swap products branding by not just randomly mixing the labels, but swapping the packaging as well.
You can check the rest of the project on my website https://attila.design/project/perception
Posted on
Jun 22, 2017
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