Calvin Klein • ck all prototype
Rebooting an iconic fragrance.
Over twenty years ago, ck one debuted as a groundbreaking unisex fragrance and went on to define the aesthetic of that decade’s youth. With the 90's back in fashion, we created a campaign to reintroduce the fragrance and extend the line with the new ck all across a wide range of media.
Here is the first prototype I did during the concept phase.
The idea was to project video clips onto a 3D bottle. Teasing close ups of the product to create a distorted, hard cutting sequence as his indelible imagery warps and redefines itself around the curvature of the bottle.
