Logo & Branding | Clout

Working on building this brand, thoughts on these logos would be great! It's a semi-custom serif type to help evoke a sense of high quality and elite styling like the word "Clout" means, and along with that these marks also integrate abstract waves that are crafted to mimic the movement of the clout flag target in archery.

--

Branding for marketing and creative agency Clout.
thisisclout.com - website coming soon.