Boarding Pass Concept

Having recently return from my summer holidays, I came up with a new concept for how we might get given our boarding passes. I hate the mess of a boarding pass, it's typically too big to fit in your passport and ends up ripped, bent or worse lost.

So I thought it would be really cool to have a boarding pass that was a sticker and stuck onto the back of your passport. Clean, simple and impossible to loose.

With that I thought it also made sense to optimise the font sizes on the boarding pass to highlight the critical information important to you when you're at the airport.
Flight number, seat and gate numbers have slightly larger point sizes to give you that critical info straight away. Although this isn't a digital product, these principles of highlighting the most critical elements on a page should be the same when designing UI.

Posted on Jul 17, 2017

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