Optimize 2

These are my proposed logos for Optimize Logistics - a start-up that could be thought of the Uber Pool of cargo freight haulage. Whether it is a company's own fleet or using Optimize's branded fleet the idea is to keep all trucks at their optimal capacity and routing. The ensuing data usage is the main focus of the app so I used that as a starting point for designs.

To read more about the process click here: https://www.behance.net/gallery/55017263/Optimize-Logistics