poster concept

Ling Zhou
Ling Zhou
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    poster concept
    poster concept
    poster concept
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    1. wallposter.png
    2. screen_shot_2017-07-28_at_3.23.30_pm.png
    3. screen_shot_2017-07-28_at_3.23.03_pm.png
    4. wallposter.png

    This is a branding project I'm working on at VV, for Comcast/NBCUniversal's entrepreneurship hub called liftlabs.
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    This poster concept is part of the visual explorations centered around three themes: "media", "connectivity" and "entertainment".
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    The idea
    I wanted to present these themes in "movie poster style" (representing Comcast/NBCU's vertical)- I juxtaposed the large exaggerated type with tonal imagery to create the cinematic look & feel. As for imagery choices, I picked pictures with lots of lines and depth, to reinforce a structural feeling symbolizing the supportive nature of Liftlabs.

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    Posted on Jul 28, 2017
    Ling Zhou
    Ling Zhou

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