Carolina Creates

Recently wrapped up this logo for Carolina Shoe’s Maker Series. The series is an ongoing project where Carolina collaborates with YouTube celebrities who build the company custom branded woodwork.

I included a fully custom ‘Creates’ word mark to invoke a handmade touch. But let’s be honest—I REALLY made it to inquire a self-inflicted ego stroke. The woodwork these famous Tubers are creating is pretty remarkable and puts me in some kind of weird, existential mindset.

Oh, and big ups to @Matt Vergotis for unknowingly letting me rip some of his previous dribbble post compositions without his permission.