Mason Mountain Wear UX

The Outdoors Online
A manufacturer of outdoor gear for other brands, Mason is now starting their own e-commerce label. Mason required brand and digital build-outs online and in-store. Mason is a brand representing rugged individualism with deep customization of products.

Features
• Full branding package including logo, brand guidelines, color palette, and typefaces.
• Conducted full user research, user personas, and stories
Mapped out the full workflow
• Created the user experience design across platforms and browsers
• Designed a mobile app experience that sent push notifications, • SMS text messages as an integration with a CRM to increase sales
• Built processes to show new and existing customers promotional offers and recommendations that align with their browsing or previous orders
• Crafted a full product configurator to custom tailor items of clothing to the customer's needs