Strategery - Identity Manual

I created a generative identity for Strategery that would mantain some constants, but be variable enough to be easily extended and used along their graphical pieces, leaving some work for the user to find the variables and constants, and thus making it more visually interesting and rich. The concept behind the generative logo is to bring some of the elements of blueprints found in architecture, and mix it with fashion through the use of an elegant typography + black&white.