Chinese Culture Center

The St. Louis Modern Chinese School (SLMCS), founded in 1997, is a non-profit organization. The primary mission of SLMCS is to provide
a nurturing avenue for students of all ages and ethnic backgrounds to learn the Chinese language, arts, and culture. SLMCS is an active member of Chinese School Association in the United States (CSAUS) with over 150 member schools.

The idea for this mark is very simple yet it has many meanings behind it. The approach to redesigning the logo took the old logo into consideration. The symbol of The Great Wall of China is very important. Therefore, the new mark had to be built with the wall in mind. The symbol consists of two squares that are connected in 3d space. There is curve in between the two squares to resemble the The Great Wall. The mark is very flexible and can take the shape of a Chinese dragon, Goldfish, or a woman performing a traditional Chinese dance.