Learning Labs Lettering Process

These are some of the ones that didn’t make it. Each of them got me a step closer to the final result, you can see the evolution and the ideas adding up. The final result uses the ductus of these letters, sadly the fancy “g” had too much personality in the final design, and I had to go for a more regular character so I could play parallels with the “L”.

I used the lovely Pentel FL2L for these, in case you were wondering.