DullesJustice.org “Take Action” wireframe - Part 2 of 3

A bit of context: The “Take Action” page was designed with volunteers and the general public in mind. It was hard not to talk to people outraged by the Muslim travel ban, so we captured feedback and worked with our content and social media teams to draft concise, actionable content geared for the potential volunteers and the general public.

Results and direct impact: Three days after launch, the number of volunteers increased from 100 to 1,200 people; half of the volunteers signed up for a volunteer shift via the website's contact form.

Website: www.dullesjustice.org
Design Process: http://bit.ly/2nq4zYc

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