Color palette for Tony, bike share in Eastborne

My color palette for Tony, bike share in Eastborne.
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CARTE BLANCHE BRIEF!

My challenge, similar to a design-o-thon or hackathon, is to design a complete brand including brand name, branding elements and logo, website design and 10-15 app screens, and to think of a somehow legit way to build the product. In 16 hours or less!

The 2-line brief: Create the new bike share brand for the city of Eastborne. Make use of upcoming technology and try to limit the time spent between finding an available bike, pay and ride it.

Laura Lee Moreau
Human-centered UX/UI and art director | ge-o-de Studio

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