Fashion Brand About Page Online Shop

I spent a long time thinking about how to tell an impactful "about us" story on an online shop where the normal behaviour of a customers is "I'm here to buy something". I want them to spend their time reading the story behind the brand and actually enjoy it. Thats why I basically build a whole landingpage inside the onlineshop of Cylvan. More to come.

Developing part is in the making.