New Decentralized Cryptocurrency Exchange Company Website

Hello Dribbble people!

I’m happy to join @Zajno Crew and I’m really excited to be working on a lot of cool shit together with the team. Hell yeah!
I’m excited to share the results of my first project created here at Zajno for a new decentralized cryptocurrency exchange platform website. The future is now, you now. So cryptocurrencies are slowly but steadily spreading throughout the financial market. Our job is to create top-notch design for cryptocurrency platforms matching their innovative nature.

Goals
Creating a UI design for a new cryptocurrency exchange platform website. The key feature of this platform is the use of Atomic Swap technology that allows trading across different blockchains safely, quickly and with minimal fees. Another goal of the website is educating people about the main advantages of decentralized cryptocurrency exchange technologies and helping them buy their first Altcoin.

Approach
First of all, we said no to typical aggressive marketing that feed off the fear - this is no good. Having studied the market and the existing platforms we divided the target audience into two groups. The first one includes tech-savvy people who’d appreciate quick, open and safe exchange that the platform’s gonna provide. The second group includes newbies in the field. That’s why the platform also provides all basic information about cryptocurrencies to help them learn the basics.

Results
We ended up with a clean and intuitive design that organizes user interface in a purposeful and consistent way. Applying dedicated approach to each target audience group we managed to serve their needs in the best possible way. This is only the first version though, and we are still working on improving the solution. So stay tuned for more updates!

Can’t wait to find out what you think about it. Any feedback is appreciated. Don’t be shy ;)

Have a project? hello@ortimd.com