BCDI — Wordmark & Palette
April 2017 — I designed the identity for the Berkeley Certificate in Design Innovation (BCDI), a multi-disciplinary undergraduate program at UC Berkeley.
The final wordmark is a modification of Adventor. The width of the lowercase i matches the width of each bar of the bulb. The kerning between the lowercase d and i is half that width. I extended the ascenders so the height of the wordmark is half the height of the bulb. Additionally, I angled the terminals of the lowercase b and d to match the angle of the rungs of the bulb. The resulting logo embodies a balance of innovation and restraint.
