Middle Earth Travel Motion

January 2017 Middle Earth Campaign

After 15 years of Middle Earth, TNZ tasked Digital Arts Network with designing a campaign which personalised a themed travel experience.

Users first answer 5 questions about different types of travel activities in New Zealand. The set of answers lined up to 4 different themed journeys, the themes being a Wizard, a Hobbit, an Elf and an Orc.

From here, we funnelled users through to itineraries which were filled with travel activities aligning to the themed Middle Earth characters.

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I was aiming to achieve a delightful feel with this page, while creating a vertical flow as the users moved through the quiz. I also wanted to establish each image panel as an individual element then unmask and enlarge the image when users picked and answer.

The speed is a bit off to get the file size down to 8MB, but you get the jist.

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Static visuals:
https://dribbble.com/shots/4190955-Middle-Earth-Dribbble

Full pixels:
https://www.newzealand.com/us/campaign/middle-earth-quiz/

Better quality video and jpegs:
https://drive.google.com/open?id=14J2NV52fj7jXlBJMMvZKh0DTfBnqFqUZ