Speed Personified

This logo is for former NFL Wide Reciever, Steve Brown, and his speed and agility training program for kids in Atlanta. He wanted wings or something that visually captured the idea of speed. I wanted it to be bold and legible on signage from 100 yards away. It breaks a few soft logo rules, but I couldn't stop staring at the "V" shape between the wings and the letter S — I kept coming back to it thinking that has to be a good thing. The client loves it, so I chalk it up as a win.