More Priori, Less Legal

I started at Priori Legal in early 2016, and immediately wanted to update the existing logo (it needed help). Unfortunately, there were more important things on the product side to be built first, but I was finally able to spend some time updating the Priori brand. I didn't want to completely diverge from all the existing elements, especially considering I chose to drop "legal" from the name. In wanting to keep some continuity I recreated a similar interlinking diagonal squares shape from the original, and stayed with the all caps type. I'm pretty happy with the result, as it feels like a nice refresh, but doesn't come across as unrecognizable to our clients and those already aware of Priori.