Fight Fire With Funny

Wonderful project, but quite honestly the most difficult prompt I've ever been given.

Catharsis Productions provides all sorts of sexual violence & abuse programs. They utilize a lighthearted approach to help mitigate the difficulty of speaking about the topic and so, they've come up with the tagline "Fight Fire With Funny".

We iterated on over 10 concepts for this and finally landed on this version that is more activism-driven, rather than humorous.