Custom slab serif logotype
And yet slabs always look so simple.. A few steps in the design process of a custom logotype, starting with a skeleton outline (I tried Regular/Condensed/Extended versions) and some rough sketch work, including a wacky 't-h' ligature that got axed.
I've attached a sketchbook scan and a full project write-up is on my website: http://coullon.com/portfolio/wilson-smith.html
branding
custom typography
hand lettering
lettering
logo
logotype
sketch
slab serif
wip
wordmark
work in progress
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Posted on
Jul 16, 2018
More by Claire Coullon View profile
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