Up Welcome Pack

Teamed up again with www.taylordpress.com on a welcome pack for our Up debit card. Had only a couple of design considerations in mind; a vertical DL layout to match the card, and to attach the card without that gross sticky glue that's industry standard.

We devised a solution by triplexing some coaster stock with half-moons on each side. This meant we had to letterpress and die-but before glueing and assembling. Alignment was tricky but James nailed it as always. By removing the need for glue, we were able to use the space behind the card for activation instructions.

Mailed in a 80gsm Buffalo DL pocket envelope 💌

Yeh, that's a 10meg gif #perfectloops #24fps