A personalized Nike shopping experience

We've all seen these sneaker cards quite a lot here but I don't remember seeing them in the context of the most popular user touchpoint. The mobile phone. This is a rough preview until the #UX is done. It's more important for me to solve the user's job stories and address the pain points in their user journey than making things pixel perfect at this point but I still figured I'd share the early stages of what I'm working on and the probelm I'm hoping to solve.

Shopping for limited edition or highly coveted sneakers is an extremely broken experience. This goes beyond what even Nike is currently doing for their customers and contains several variable rewards and achievement levels for active or accomplished users based on the dollar amount spent on the company. The hope for this solution is another method of getting the shoes into the hands of the users that really want them and not resellers.

Posted on Aug 18, 2018

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