Hold Fast Coffee Company

Excited to release this new brand into the wild. Was stoked to partner with my friends at Hold Fast Coffee Co to bring their brand into it's next phase of life. They are a crew of people that deeply care about their clients and their craft. Translating that into a lovely, versatile brand that is true to them was a joy.

Here is the primary wordmark. It is strong, independent, unique, and an easily identifiable piece. We chose a typeface that was rugged, but still held class and modernity, ensuring that it would last for quite a bit of time.