Carro Logo Design

Our flagship product at VYRL is called Carro, which is a discovery tool for brands to reveal the influencers already within their network to enable them to connect with them in a meaningful and mutually beneficial way. After deciding the dots were something we wanted to continue to explore, I began to work with typefaces and modifying them to keep the flow of the wordmark consistent. Given the muted color palette, I took some inspiration from older logos circa 1970-1990 and wanted to give that vintage rounded feel, while still feeling fresh and modern for today.