Design Genome project - InVision

Learning with fast feedback - Delighted about the opportunity to work with InVision on 'The Design Genome Project' featuring Gap.inc.

As part of their feedback-gathering process, the designers at Gap Inc. use the cafeteria as a focus group for prototypes, in creating great experiences for their customers online and in-stores.

To conceptually bring this report to life, a concept of “Gapateria,” was created, to convey designs being tested, prototypes are playfully represented as UI designs mapped onto Jenga blocks. When they fall down at this stage, it’s a great opportunity to learn and improve!

Excited to collaborate with the talented @Jack Daly to bring this concept to life.

Key sketches in the attachments