ESA (European Space Agency) Logo Rebrand

Currently the European Space Agency uses a logotype for its branding. ESA has poor recognition amongst the general public and is often confused with the European Food Safety Authority.

My solution would be to create a Iconic image that could rival NASA for its branding for use as a logo and as a flag.

My concept was to have Europe in a globe surrounding by stars with a angled orbit going from the northern hemisphere to the southern hemisphere. I used Ethnocentric font for the lettering.

Dermot McDonagh
UX Designer based in Dublin 👨‍🦰👋

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