A

I was assigned the letter 'a' and I immediately began to think about related words, phrases, objects, and concepts that would evoke imagery for me to begin the brainstorming process. I landed on a song titled 'Aqueous Transmission' by Incubus. I put the song on repeat and started to sketch ideas based on the sounds and lyrics. I explored a few concepts involving water, landscape, the unknown and abstracted it until I was happy with the end result. Ultimately, I wanted to make sure that it would look good on my wall so I thought about how it would be viewed on paper, in a frame, and in my living space. The exercise was fun as it allowed me to get back to my creative roots and make something without a ton of bureaucracy or justification for my decisions.

*This submission is from the DY Alphabet design challenge our design team created. Each of our designers was randomly assigned a letter in DockYard to create a poster. The rules were simple: design a poster that "represents your letter" given specific parameters (size: 24: x 36", colors: yellow (#FCC71F), black and white).