Diadora - From Seoul to Rio

FROM SEOUL TO RIO PACKS - DIADORA celebrates the excellence of sport with an extraordinary project where, for the first time ever, the world elite of sneakers line up for an exclu- sive capsule inspired by two models of the 1988 Diadora collection. New colors, materials and finishes bring back to life two storied models in seven uncommonly fresh variants, so serving to build an imaginary bridge between Seoul 1988 and today. It’s a meeting between past and present per- fectly capturing the soul of a brand that aims to relaunch the iconic products behind some magnificent moments in sports history. All to at once spark fond memories of and focus attention on athletic feats now part of Diadora’s DNA.

Posted on Oct 23, 2018

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