WhatsApp; end-to-end encryption

Somewhere last year at @ueno. I worked together with our friends from the Furrow to create some animations for WhatsApp.

This was the first time WhatsApp did something like this, so we had to define the style. A style that totally fits with WhatsApp brand, but is also distinct enough to stand out.
Next was figuring out a way to make this message eye catching.

We knew that we only have a few seconds to grab the attention of a person browsing their feed. Therefore we decided to go with a narrative with characters to make it more interesting from frame one.

The Furrow team has some nice styleframes and exploration on their Behance

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Agency: Ueno.
Producers: Karli DeFilippo, Jessica Volodarsky, Janet Tousseau
Creative Direction: Robbin Cenijn, Seth Eckert
Design: Jay Quercia, Chris Anderson
Animation: Chris Anderson, Seth Eckert