Personas for Accounts!
Today, our team is excited to introduce account-based Personas, which allows you to create account-level Profiles, Computed Traits, and Audiences.
Personas, Segment’s customer database and audience management solution, already enables you to view universal individual user profiles, identify key customer characteristics from your first-party data, build granular audiences, and share those audiences with each marketing and analytics tool you use.
Now, with the additional account-level data, you can power account-based marketing in your advertising, email, live chat, and push notifications tools with no additional configuration. You can also report at the user and account-level in your analytics tools.
Read more here: https://segment.com/blog/powering-account-based-marketing-across-your-stack-with-personas/
This was a tough and fun design challenge that opened up a lot of exciting doors for our customers and how they use Personas. I'm excited to see how they use Accounts and iterate based on feedback. Case study coming soon!
