Children e.V. Jugend Hilft!

Social work doesn't have to be an adults-only club. On the contrary, there is a lot of underagers out there willing to engage themselves for their community and people in need. But not being of legal age brings its own complications: How to get money? Who to ask? How to get taken seriously in your cause?

Munich NGO Children e.V. set up a scholarship to support children and teens who are willing to engage themselves socially in financial support as well as in providing networks and knowledge.

I was commissioned to develop a visual identity for the overall campaign, set up to last for more than one season. Targeting the tricky target group of underagers, I decided on a bright colour palette. using fun forms, figures and symbols to both stand out on the wall of a school hallway and get the attention of younger children and teenagers alike.

A circulation of 15.000 copies of posters and flyers are being printed annually during campaign rollout. So far, we've got a lot of positive feedback, which I'm especially happy about considering the cause we're working towards!