Ever After Starts Here ✨

One more lockup for the Betty Lu brand — this time the logotype paired with my bird of paradise illustration and some classic secondary type. Talk about classy ✨

PS - If you're interested in my process for vectorizing my paper sketches while keeping the handmade character, I walk you through the whole thing in my Illustrator Essentials course, along with all my best tips for icon + seamless pattern design 😊